Although the global economy is in depression now,most of parents parents around the world will not let their child suffer it.So the toy market will still be businesses' land that must fight for, each manufacturer have to take measures in advance.
In the European and American markets, the Christmas shopping season is undoubtedly the most important sales business hours,.But with the outbreak of the subprime mortgage crisis and the global economic downturn,in last year shopping season the toy sales fell far short of merchant’sexpectations.In order to increase sales,many toys merchant takes steps before shopping seaseon ,the competetive is more fierce betwwen in taditional toys and modern toys . Magic cube is the representative in traditional toys ,although it seems very simple but recignised by a lot of parents and experts.
Last year this small block sales volume has achieved astonishing 1,500,000, has surpassed the numerous high tech toys.On the other hand ,toy research and development haven’t ceased , the computer game and technical toy are becoming children's new favorite. the electron speeding car is only stimulation speed originally, now joined the hydrogen power concept to promote the environmental protection to the children.The computer game was abundoned by patrents,but now they on it for its increase the sofware to exercised child’s body.
On the one hand ,the merchant hope to win high reputation in summer shopping season,to save time for strategy adjustment. on the other hand they also hoped that the intermediate sales stage can make up sales volume insufficiency at the end of the year .
